Personal training · Coached, not guessed
The strongest
version of you
is measurable.
The Forge is one-to-one personal training where every session, measurement and personal best is logged. You get a coach in the gym and a private portal that proves you're getting better — week after week.

Client since January
-25.1lbs
24 check-ins · 7 personal bests
1-on-1
Coaching, never group guesswork
Weekly
Check-ins reviewed by your coach
9
Metrics tracked every session
100%
Private client portal
How it works
Three steps from first session to real change
Book your first session
Create your account, tell us where you're starting from, and get a plan built around your body and your week — not a template.
Train and check in
Log your weight, measurements and how the week actually felt in under a minute. Your coach sees it before your next session.
Watch the line move
Every check-in feeds live charts, lift records and goal progress, so momentum stops being a feeling and becomes evidence.
What you get
Your own portal, not a coach's spreadsheet
From day one you get a private login. Everything your coach records, you can see — and you can add to it yourself between sessions.
A workout plan built for you
Your coach builds each training block around your body focus and the equipment you actually have — sets, reps, target weights and cues for every day.
AI meal plan generator
Generate a full meal plan in seconds around your goal, calories, food preferences and allergies — saved straight to your profile, then reviewed and tuned by your coach.
Track workouts in real time
Log every set as you finish it. Your coach can check in on your session live and course-correct before you drift.
Message your coach
Question about a lift, a niggle or a meal swap? Send it in the app and get a reply from your coach, not a chatbot.
Every PB on record
Squat, bench, deadlift and more, with an estimated one-rep max so you can see raw strength climbing.
Private progress photos
Front, side and back shots stored privately — visible only to you and your coach, never public.
Goals with a deadline
A target weight, a first pull-up, a race date — with a progress bar that tells you exactly how close you are.
Trends, not guesses
Weight, body fat and waist plotted over months so a bad weigh-in never derails a good plan.

What a logged set looks like
35lbs × 10
Every rep target in your plan is written down, then compared to last week.

Meet your coach
Ethan trains the way he coaches
Every plan in The Forge comes from someone who is under the weight himself — the same progressive loading, the same logged sets, the same honest check-ins. You get programming that has been tested before it reaches your portal.
- In-person one-to-one sessions built around your body focus and available equipment
- Form coached in the room, then written into your plan so you repeat it correctly
- Questions answered between sessions in your message thread
Results
People who stopped starting over
"Six months in I've dropped 25lbs and I can finally see it in the charts, not just the mirror. The weekly check-in keeps me honest."
Sarah T.
Fat loss · 25lbs down
"I came in barely squatting the bar. My coach logs every session and I've added 130lbs to my squat without a single injury."
Marcus D.
Strength · +130lbs squat
"Training around shift work always broke me before. Having my plan and my numbers in one place is the reason I've stuck with it."
Priya K.
Consistency · 40 weeks strong
Coaching plans
Pick the level of coaching you want
Every plan includes your private progress portal. Monthly, no lock-in — change or cancel whenever you like.
Essentials
$99/ month
2 in-person 1-on-1 sessions per month
Two in-person sessions a month, plus a plan that is actually yours.
- 2 in-person 1-on-1 sessions per month
- Custom workout plan built for your equipment and body focus
- AI meal plan generator — instant plans with daily macro targets
- Log every workout — your coach sees it in real time
- Full progress portal: charts, measurements, PBs
- Message your coach with questions
Performance
Most popular$199/ month
1 in-person 1-on-1 session per week
A session every week and a coach reading every number.
- 1 in-person 1-on-1 session per week
- Everything in Essentials
- Workout plan refreshed every training block
- AI meal plan generator, coach-reviewed and adjusted as your weight moves
- Weekly check-in review and progress photo feedback
- Priority replies to your messages
Elite 1-on-1
$399/ month
2 in-person 1-on-1 sessions per week
Twice a week in person, nothing left to guesswork.
- 2 in-person 1-on-1 sessions per week
- Everything in Performance
- AI meal plan generator plus fully bespoke workout and meal programming
- Real-time workout tracking reviewed session by session
- Unlimited coach messaging
- Priority scheduling
Prices in USD, billed monthly. Already have an account? Sign in to start a plan from your portal.
By starting a plan you agree to our Terms & Conditions, Refund Policy and Privacy Notice.
Coming soon
More than coaching
Two more Forge destinations are on the way — an online health and wellness pharmacy, and our own training gear store. Links land here the moment each one opens.
Health & Wellness Pharmacy
GLP-1s, peptides and clinician-guided support
Our online health and wellness pharmacy for GLP-1 medications, peptides and supporting therapies, prescribed and shipped by licensed clinicians. Ask your coach whether it fits your goals.
The Forge Merch Store
Water bottles, shirts, hats and gym kit
Training gear in the Forge colours — insulated water bottles, training shirts, hats and hoodies. Wear it to your next session.
Your first check-in is the hard one
Create your account, meet your coach and get a starting baseline. Everything after that is just showing up — we'll handle the tracking.
Pick my planAlready training with us? Sign in to your portal